A new report released by Global Industry Analysis Inc "outdoor advertising: a global strategic business report" pointed out that the global outdoor advertising market is under the traditional static billboards and posters driven digital signage system to replace the trend.

The global outdoor advertising market is expected to reach $50 billion 700 million by 2020, thanks to the growing popularity of digital platforms for outdoor advertising, the report said. The report also points out that large digital billboards will become more prominent as a result of their greater appeal to the audience; commercial applications of non consumer applications and large digital displays will be encouraged by price declines;

Video wall systems with wall sizes provide better visual clarity and detail. It can help advertisers make full use of the benefits of large screen displays. Larger displays can fill the viewer's vision and influence feedback to ad information. The physical dimensions of the screen affect the human senses and the process of judgment by influencing attention and memory. Large display screens include auditorium, conference center, hospital, bar, club, greeting center and so on.

Urbanization is the key factor to drive the growth of outdoor advertising market. More than half of the world's population now live in towns. This figure is expected to reach 2/3 in 2050.

Remove the city outsider, the global population flow is an important factor. Over the years, the average length of time between family and workplace has increased considerably, which means more and more people are spending time traveling. The combination of urbanization and liquidity trends will create huge growth opportunities for outdoor advertising, especially public media.