As technology advances, so do the preferences and expectations of travelers and freight shippers. Travelers expect more engagement through instant alerts and updates. Meanwhile, shippers and facility operators are constantly seeking to reduce costs, streamline upkeep, and deliver accurate and real-time information to travelers.

To address these needs, the transportation industry is adopting technological innovations to improve operating efficiency and enabling instantaneous content and updates to be provided to travelers such as through deploying digital signage solutions. Digital signage is the most common digital technology being utilized by key hubs of the transportation industry such as airports, bus terminals, etc.