Digital signage is also known as "Narrowcasting" or "Narrowcast Networks". Actually the term "Narrowcasting" or "Narrowcast Networks" is popular in Europe but in North America & it is usually called "Digital Signage". 

        The Chinese market is changing and transformation. As Chinese economic development motive power transformation from export-oriented to domestic demand, as the income and consumption ability of Chinese consumers in is generally improved greatly, and huge volume and the growth potential of the Chinese market based on, many industries in China (especially the field of consumer goods) will have a big industry integration of size effect based on, finally, the formation of a number of industry leading enterprises. There is no doubt, to help Chinese enterprises to establish such industry and market leading brand, is a great strategic need and opportunity for Chinese advertising industry, is a glorious and sacred mission for Chinese people who have a dream, and is the big driving force for realizing Chinese dream.         The fundamental reason of these changes is still customer needs and industry environment changes, only the companies adapting and leading the changes from professional ability and management mode can become industry focus winners of survival of the fittest, but this process is precisely the route one must take and the inevitable result of the transformation and promotion of advertising industry.         Transmission Mode change: from "one-way information dissemination model" to "mutual participation model of communication"--- outdoor lcd display comes 　　In the past, the marketing communication mode we used is "mass communication model", is to use the mass media one-way transfer business information to the audience. Outdoor lcd display  tend to one-way display, because of the great change of the media today, especially the bigger and bigger impact of new media, consumer and audience no longer passively accept media information, display modes like a touch screen, multiple parallel linkage, action recognition, transparent screen, etc, and you can use the media to have an initiative participation, interaction, and even create and spread our influence. Therefore, communication must turn to a communication mode of more two-way and touch screen  today and in the future. That is must be able to attract the audiences’ active participation, interaction, more experience and more diffusion.

A new report released by Global Industry Analysis Inc "outdoor advertising: a global strategic business report" pointed out that the global outdoor advertising market is under the traditional static billboards and posters driven digital signage system to replace the trend. The global outdoor advertising market is expected to reach $50 billion 700 million by 2020, thanks to the growing popularity of digital platforms for outdoor advertising, the report said. The report also points out that large digital billboards will become more prominent as a result of their greater appeal to the audience; commercial applications of non consumer applications and large digital displays will be encouraged by price declines; Video wall systems with wall sizes provide better visual clarity and detail. It can help advertisers make full use of the benefits of large screen displays. Larger displays can fill the viewer's vision and influence feedback to ad information. The physical dimensions of the screen affect the human senses and the process of judgment by influencing attention and memory. Large display screens include auditorium, conference center, hospital, bar, club, greeting center and so on. Urbanization is the key factor to drive the growth of outdoor advertising market. More than half of the world's population now live in towns. This figure is expected to reach 2/3 in 2050. Remove the city outsider, the global population flow is an important factor. Over the years, the average length of time between family and workplace has increased considerably, which means more and more people are spending time traveling. The combination of urbanization and liquidity trends will create huge growth opportunities for outdoor advertising, especially public media.

  Business is all about prompting its services and products. Withouletting people know what you are selling or servicing, you cannot keep going in your business. So, it is more than to promote or broadcast your business services to people. But the point is that, how you are going to air your business products and services. Of course, there are limitless ways to promote your business. Among that, you have to use the way that make some sense to the audience and customers. Since, they are the king of the business. So, it is crucial to gratify them. Do something to impress them.

Senpal can provide many LCD solutions whether it be outdoor or indoor, we work with you to get the best solution for your business. It's one of our cases inShanghai.